This course aims to enhance students marketing skills on popular platforms such as Google AdWords, Facebook and Instagram social media. Students will also learn how to interpret their website performance on Google Analytics system.
GCE N-Level holders who are keen to learn about popular tools in Digital Marketing.
Duration: 32 hours (4 days)
Digital Marketing Skills II consists of 4 core modules:
For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.
Format for each exam: Multiple Choice
Passing Score for each exam: 80%
Upon the successful completion of both exams, you will receive the Google AdWords Search Certification (Valid for 12 months)1.
1 Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you will need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you will need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.
The programme above is eligible for S$500 SkillsFuture Credit.
With effect from 19 May 2017, SkillsFuture Credit used for a programme at Kaplan (subject to SkillsFuture’s approved list of programmes) will be paid directly to Kaplan Higher Education Academy.
If you wish to use your SkillsFuture Credit, you can make your claim up to 60 days before the start of the programme till the day of programme commencement (with effect from 21 April 2017).
According to SkillsFuture SG, this window period is sufficient for individuals to make claims to facilitate earlier programme registration.
When making a claim, you should inform your Programme Consultant on the intention to use your SkillsFuture Credit and to request for the relevant amount to be offset against the qualifying programme fees.
After which, you can then submit the claim via the SkillsFuture Credit Portal for the relevant amount to be paid to Kaplan Higher Education Academy for your registered programme.
Visit skillsfuture.sg/credit for more information on the S$500 SkillsFuture Credit from the government.
Course Fee: S$2,675
* This course fee will cover both the Digital Marketing Skills I and Digital Marketing Skills II courses. Course fee stated are inclusive of GST.