(Top-up)
Bachelor of Arts (Honours) Mass Communication with Public Relations
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Overview
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Overview
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About the Programme
The Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up) programme is a Direct Honours Degree programme with dual specialisations offered by the Faculty of Arts, Design and Social Sciences, Northumbria University.
Salary Guide
Communication Manager | Average Salary Annually: S$92,597
Communication Specialist | Average Salary Annually: S$76,866
Journalist | Average Salary Annually: S$63,196
PR Specialist | Average Salary Annually: S$53,670
Marketing Specialist | Average Salary Annually: S$51,515
Internal Communications Executive | Average Salary Annually: S$50,332Source: sg.indeed.com/career (accurate as of 12 October 2023)
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Arts (Honours) Mass Communication with Public Relations from Northumbria University, United Kingdom.
The Degree will be the same as that awarded to the on-campus graduates in the United Kingdom.
Key factsDuration16 months / 8 monthsIntakesLevel 5: May & November / Level 6: February & AugustCareer OpportunitiesBrand ExecutiveCreative Copy WriterMarketing ExecutiveMedia and Communication OfficerMedia ResearcherPublic Relations ExecutiveWeb and Media AnalystAssessment100% coursework-based Degree programme with no exams -
About the Programme
The Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up) programme is a Direct Honours Degree programme with dual specialisations offered by the Faculty of Arts, Design and Social Sciences, Northumbria University.
Salary Guide
Communication Manager | Average Salary Annually: S$92,597
Communication Specialist | Average Salary Annually: S$76,866
Journalist | Average Salary Annually: S$63,196
PR Specialist | Average Salary Annually: S$53,670
Marketing Specialist | Average Salary Annually: S$51,515
Internal Communications Executive | Average Salary Annually: S$50,332Source: sg.indeed.com/career (accurate as of 12 October 2023)
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Arts (Honours) Mass Communication with Public Relations from Northumbria University, United Kingdom.
The Degree will be the same as that awarded to the on-campus graduates in the United Kingdom.
Key factsDuration16 months / 8 monthsIntakesLevel 5: May & November / Level 6: February & AugustCareer OpportunitiesBrand ExecutiveCreative Copy WriterMarketing ExecutiveMedia and Communication OfficerMedia ResearcherPublic Relations ExecutiveWeb and Media AnalystAssessment100% coursework-based Degree programme with no exams
Ranking & Accreditation
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Intakes
There are 2 intakes per year.
CommencementYear 2 Entry
- May
- November
Year 3 Entry
- February
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August
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
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Intakes
There are 2 intakes per year.
Commencement- May
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November
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Modules
Semester 1
- Media Methodologies
- Cultural Identities on Screen
Semester 2
- Media Cultures
- Media Industries
Semester 3
- Researching Audiences
- Media Events
Semester 4*
- Cinema and Society
- Media Dissertation (to be continued in Term 6)
Semester 5*
- Current Affairs in Public Relations
- Public Relations in Context
Semester 6*
- Promotional Writing
- Media Dissertation (continue from Term 4)
*Students with relevant qualifications can gain direct entry into the final year of this programme, subject to meeting the University’s entry requirements and approval.
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Admission CriteriaAcademic Requirements
Year 2 Entry (16 Months)
- Polytechnic Diploma
- Kaplan Diploma
- Other private Diplomas or foreign qualifications will be assessed on a case-by-case basis
Year 3 Entry (8 Months)
- Kaplan Diploma and relevant work experience on a case-by-case basis
- Kaplan Advanced Diploma in relevant subject area
- Polytechnic Diploma or other Diplomas and relevant work experience on a case-by-case basis
- Other equivalent Advanced Diploma or Diploma in relevant subject area
English Language RequirementsYear 2 Entry (16 Months)
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.0 or equivalent
- For more information, please click here.
Year 3 Entry (8 Months)
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.5 or equivalent
- For more information, please click here.
In all cases, the final decision on admission to the programme rests with the university.
Work Experience- When required, work experience will be applied as part of the admissions process. Any work experience assessment and related admissions decisions will be conducted by the University, and lead to the recognition of the achievement of learning outcomes and the award of University Credit
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Admission CriteriaAcademic Requirements
Year 2 Entry (16 Months)
- Polytechnic Diploma
- Kaplan Diploma
- Other private Diplomas or foreign qualifications will be assessed on a case-by-case basis
Year 3 Entry (8 Months)
- Kaplan Diploma and relevant work experience on a case-by-case basis
- Kaplan Advanced Diploma in relevant subject area
- Polytechnic Diploma or other Diplomas and relevant work experience on a case-by-case basis
- Other equivalent Advanced Diploma or Diploma in relevant subject area
English Language RequirementsYear 2 Entry (16 Months)
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.0 or equivalent
- For more information, please click here.
Year 3 Entry (8 Months)
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.5 or equivalent
- For more information, please click here.
In all cases, the final decision on admission to the programme rests with the university.
Work Experience- When required, work experience will be applied as part of the admissions process. Any work experience assessment and related admissions decisions will be conducted by the University, and lead to the recognition of the achievement of learning outcomes and the award of University Credit
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Fees
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Local ApplicantsApply Now
Part-time (Local Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$15,679.65 payable in 3 instalments
(5 modules)Fee inclusive of 9% GST (applicable on or after 1 January 2024)
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
*Click here for Terms and Conditions for Rebates and Offers.
Non-Refundable Application FeeS$239.80
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Student Development FeeS$283.40*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
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Fees
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Local ApplicantsApply Now
Full-time (Local Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$23,920.05 payable in 6 instalments
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
*Click here for Terms and Conditions for Rebates and Offers.
Non-Refundable Application FeeS$239.80
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Student Development FeeS$283.40*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
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International ApplicantsApply Now
Full-time (International Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$29,257.20 payable in 2 instalments
Fee inclusive of 8% GST (applicable until 31 December 2023)S$29,528.10 payable in 2 instalments
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Non-Refundable Application FeeS$523.20
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Administration FeeS$1,199*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)*Includes application for Kaplan Student Access Card, Student’s Pass, Fee Protection Scheme and Medical Insurance.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Please refer to the following scenarios for how GST will be applied:
Scenario 1
- Invoice generated in 2023
- Services rendered in 2023
8% GST will apply.
Scenario 2
- Invoice generated in 2023
- Services rendered on or after 1 Jan 2024
- Payment collected on or after 1 Jan 2024
9% GST will apply.
Scenario 3
- Invoice generated on or after 1 Jan 2024
9% GST will apply.
Education LoanChoice of flexible repayment schemes available to suit your needs.
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
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DurationDuration
Year 2 Entry
- 16 months
Year 3 Entry
- 8 months
Maximum allowed candidature period- Not applicable
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DurationDuration
- 16 months
Maximum allowed candidature period- Not applicable
With a campus located in the heart of the city and a style of learning that suits mid-career individuals, the Degree programme is a practical and relevant choice for marketing professionals. I have already recommended this programme to others as it has helped to validate my skill sets.
Oh Jia Wei Alvin, Timothy
Director of Marketing, Engage Co.
Bachelor of Arts (Honours) Mass Communication with Public Relations
Northumbria University 1st Class Honours Graduate (2019)
I would highly recommend the Degree in Mass Communication with Public Relations given the unique competitive advantages it provides. You can complete it earlier compared to your peers and you can begin accumulating work experience sooner.
Rachel Yohannan
Senior Editor, GirlStyle Singapore
Bachelor of Arts (Honours) Mass Communication with Public Relations
Northumbria University Graduate (2019)
Life Beyond Classrooms
Experience Kaplan’s supportive learning environment inside and out.
A Supportive Environment
We believe effective education is a collaborative effort and is not confined to the classroom. Our conducive environment is specifically aimed at stimulating curious minds, and encouraging exploration.
This supportive environment for students to excel was exactly what one of our students Jordan Sukaimi experienced. Check out the video here!
Learn more about the Kaplan way:
Culture of Support
Future Ready
Student Engagement
Career Readiness
Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.
Ai Ling Thai