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Kaplan Higher Education Academy

Digital Marketing Skills II

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Kaplan Higher Education Academy

Digital Marketing Skills II

This course aims to enhance students marketing skills on popular platforms such as Google AdWords, Facebook and Instagram social media. Students will also learn how to interpret their website performance on Google Analytics system.

GCE N-Level holders who are keen to learn about popular tools in Digital Marketing.

Duration: 32 hours (4 days)

Digital Marketing Skills II consists of 4 core modules:

  1. Social Media Marketing
  • Facebook Brand Best Practices
  • Introduction to Facebook Pages
  • Creating a Facebook Page
  • Facebook Terminology
  • Creative Best Practices
  • Direct Response Best Practices
  • Direct Response Measurement Solutions
  • Audience Insights
  1. Advertising Fundamentals
  • Introduction to AdWords
  • Campaign Management
  • Measurement and optimization
  1. Search Advertising
  • Search Advertising Overview
  • Set up Search Camapigns
  • Search ad formats
  • Determine Search bid & budget
  • Managing Search campaigns
  • Measuring Search campaigns
  • Monitoring Search campaigns
  • Optimize Search campaigns
  1. Web Analytics
  • Digital Analytics Fundamentals
  • Google Analytics Platform Principles
  • Ecommerce Analytics
  • Mobile App Analytics Fundamentals
  • Google Tag Manager Fundamentals

 For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.

Exam Names:

  1. Google AdWords Fundamentals
  2. Google AdWords Search Advertising

Format for each exam: Multiple Choice

Passing Score for each exam: 80%

Upon the successful completion of both exams, you will receive the Google AdWords Search Certification (Valid for 12 months)1.

1 Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you will need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you will need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.

Course Fee: S$2,675

* This course fee will cover both the Digital Marketing Skills I and Digital Marketing Skills II courses. Course fee stated are inclusive of GST.