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Kaplan Higher Education Academy

Digital Marketing Skills I

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Kaplan Higher Education Academy

Digital Marketing Skills I

This course helps to build up introductory knowledge and skills on Digital Marketing. It covers fundamental knowledge which Digital Marketers are expected to know such as Digital Marketing strategy, Inbound Marketing and even Search Engine Optimisation.

GCE N-level holders who are keen to obtain fundamental knowledge on the Digital Marketing.

Duration: 32 hours (4 days)

Digital Marketing Skills I consists of 5 core modules:

  1. Digital Marketing Strategy
  • How Marketing has Changed
  • The Role of Marketing in Business
  • Overview of Traditional Marketing Channels
  • The Role of Digital Advertising
  • The Role of Search Marketing
  • The Role of Email Marketing
  • The Role of Social Media
  • The Role of Inbound Marketing
  • The Role of User Experience
  • The Role of Marketing Analytics
  1. Inbound Marketing
  • Essentials of Effective Inbound Marketing
  • Taking Your Sales Process Inbound
  • The Pillars of Delight
  1. Email Marketing
  • Sending the Right Email to the Right Person
  • The Power of Smarketing
  • Contact Management and Segmentation
  1. Search Engine Optimization
  • Optimizing Your Website for Search Engines
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  1. User Experience & Design
  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Guiding the Next Step with Thank You Pages
  • Email Design & Functionality

For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.

  • Exam Name: HubSpot Academy Inbound Certification
  • Exam Format: Multiple Choice
  • Passing Score: 75%

Upon the successful completion of the exam, you will be HubSpot Academy Inbound Certified (Valid for 12 months).

Course Fee: S$2,675

* This course fee will cover both the Digital Marketing Skills I and Digital Marketing Skills II courses. Course fee stated are inclusive of GST.