The Bachelor of Business (Marketing) is a vocational degree designed to equip students with skills and knowledge to deal with the ambiguity and complexity of a career in marketing.
|Term 1||ACC10002 Financial Information for Decision Making
STA10003 Financial Statistics
|Term 2||MGT10001 Introduction to Management
MKT10002 Fundamentals of Marketing
|Term 3||MKT20020 Consumer Behaviour
MKT30011 International Marketing
|Term 4||MKT20014 Integrated Marketing Communications
MKT30013 Services Marketing
|Term 5||MKT20016 Product and Services Innovation Management
BUS30002 Marketing and Communication Information and Decision making
|Term 6||MKT30013 Strategic Marketing Planning
STA20005 Marketing Research
This advanced level Bachelor of Business (Marketing) programme accepts a wide range of qualifications for entry. These include:
- Polytechnic diplomas
- Private diplomas will be assessed on a case-to-case basis
The Business (Professional Accounting) PA part time programme consists of 12 units and may be completed in a minimum duration of 12 months*.
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
*Possible completion in 12 months for relevant diploma holders
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Business (Marketing) from Swinburne University of Technology.
The degree awards will be the same as that awarded to the on-campus graduates.
The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
- Programme fee:
- SGD 14,552.00 (8 modules) payable in 4 instalments
- SGD $21,828.00 (12 modules) payable in 6 instalments
- Receive SGD 400 referral bursary when you recommend your friend to join our degree course. T&Cs apply.
Education loans are available, subject to meeting the bank's loan requirements. Please click here for more information.
Amex 0% interest on instalment payment effective 1st June 2017 (for instalments ranging 6 - 24 months)
Non-refundable application fees are as follows:
- Application fee: SGD 181.90
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.
Click here for Terms and Conditions for Rebates and Offers