- Course Description
As businesses compete for digital presence and digital social influence, the role and skills required of a digital marketer are expanding and more important than ever.
To prepare for this transition, this course will not only equip students with the knowledge of Google Display Advertising technologies but also ensure they stay relevantly ahead with latest concepts on inbound marketing methodology, Facebook marketing, email marketing, search engine optimisation and YouTube video advertising.
After this course, students will be able to:
Students will undertake the following certification exams during the course:
After passing these examinations, students will receive the following certifications from Google:
*Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you’ll need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you’ll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.
4 days (Consecutive weekend lessons), 32 hours.
Students must have completed Google AdWords Fundamentals Exam or have equivalent knowledge and experience in Google AdWords.
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