Professional Search Engine Marketer Certificate
- Course Description
- Description
- Objectives
- Prerequisites
- Structure
- Duration
- Assessments
- Certifications
- Fees
- Trainer Profile
This programme is designed to equip students with practical skills in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). These are popular skills in the marketing industry as employers often sought specialists to help generate leads, build their brand visibility and optimise their search engine ranking in the highly competitive web space.
After this course, students will be able to:
- Understand the Concept of Micro Moments and fundamentals of Search Engine Marketing
- Learn the Google Ads auction tool
- Use keyword research tool
- Set up an optimised paid search campaign
- Understand SEO and implement SEO tactics
- Measure success of SEM and SEO campaigns
Academic Level:
- 1 GCE N-Level pass in subjects conducted in English
- Other qualifications will be assessed on a case-by-case basis
Language Proficiency:
- Pass English language subject at GCE N-Level
- IELTS 4.5 or equivalent
- Concepts of Micro Moments
- Advantages of Search Engine Marketing
- The Google Ads Auction
- Keyword search journey and keyword research
- Writing great text ads and ad extensions
- Landing page optimisation
- Campaign and ad group planning
- Campaign settings
- Setting up your first paid search campaign
- Advanced techniques in paid search advertising
- Reporting and measures of success – Google Ads, Google Analytics and data visualisation
- Search Engine Optimisation (SEO)
- SEO crawling and indexing
- SEO on-page and off-page factors
- Optional – Google Ads Fundamentals Certification
4 days (Consecutive weekend lessons), 32 hours.
Students will be assessed in the form of quizzes, final projects, presentations, assignments, and the final exam.
Students who successfully complete and pass the modules stipulated in the course structure will be awarded:
- Professional Search Engine Marketer Certificate from Kaplan Higher Education Academy
- Google Ads Certification, upon passing Google Ads Fundamental Examination by Google Academy for Ads (valid for 12 months).
Course Fee: S$2,140.00
The total fee covers lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Diploma/Advanced Diploma (if earned) and transcript.
