Bachelor of Business in Marketing and International Business (Double Major)

Murdoch University
  • Part-time
  • Full-time
  • Structure And Content
  • Entry Requirement
  • Delivery And Assessment Methods
  • Graduation And Degree
  • Programme Fees
  • Commencement Date

ABOUT THE PROGRAMME

Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

Students have the option to enrol in either single or double majors.

PROFESSIONAL MEMBERSHIP

Member of the Australian Marketing Institute (AMI)1

1 Professional membership is available to holders of recognised tertiary (or degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.

CAREER OPPORTUNITIES

Brand Manager
Content Marketer
Digital Marketer
Market Research Analyst
Marketing Account Manager
Marketing Consultant
Product Manager
Sales and Marketing Manager

DOUBLE MAJORS AVAILABLE

Marketing and Business Law
Marketing and International Business
Marketing and Public Relations
Marketing and Web Communication

CORE UNITS 

Marketing

BUS343 International Marketing*
BUS302 Integrated Marketing Communications
BUS299 Consumer Behaviour
BUS210 Marketing Research and Analysis
BUS350 Strategic Marketing
BUS296 Services Marketing

International Business

BUS343 International Marketing*
BUS293 Organisational Theory and Behaviour
BUS344 International Management
BUS284 Comparative Corporate Governance and International Operations
POL298 International Political Economy
BUS341 Business Negotiations: An International Perspectives

*Units common to both majors need to be taken only once. Students may be required to complete one general elective.

Students are required to complete the following common units:

BBS200 Understanding Business Research: An Introductory Approach
BBS300 Empirical Research Methods for Business or BBS301 Applying Mixed Methods Research to Business
BRD209 Creativity and Innovation
BRD251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Business in Marketing programme which consists of 12 units.

Click for reasons to choose Murdoch University

Students with Murdoch University-recognised Kaplan Diplomas, relevant Private Diplomas or Polytechnic Diplomas will be given 12-module exemptions and gain entry to Year 2 of the programme. As students can gain entry direct to year 2 of the programme, they can complete the course in 16 months instead of 28 months.

The Bachelor of Business in Marketing and International Business (Double Major) accepts a wide range of qualifications with advanced standing:

These include:

  • Polytechnic Diploma
  • Advanced Diploma
  • Kaplan Diploma
  • Private Diploma will be assessed on a case-by-case basis
  • ACCA

Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University.

Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English.

English requirement for International students:

Delivery Method

Students will attend a combination of lectures, tutorials and workshops in this programme. Students have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours. The Dean from Murdoch University is based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Students who successfully complete and pass the modules stipulated in the course structure will be awarded Bachelor of Business in Marketing and International Business (Double Major) from Murdoch University. The Degree will be the same as that awarded to on-campus graduates in Australia.

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, Degree (if earned) and transcript.

For Singaporean/PR

  • Programme fee:
    • S$19,966.20 (Single Major*) payable in 4 instalments
    • S$25,337.60 (Double Major) payable in 4 instalments
  • Receive S$400 referral bursary when you recommend your friend to join our Degree programme. T&Cs apply.

*Single major refers to Bachelor of Business in Marketing or Bachelor of Business in International Business

Education Loan

Choice of flexible repayment schemes available to suit your needs

  • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
  • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.

Flexible repayment tenure of up to 8 years

Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&C apply, subject to bank’s approval.

Non-Tuition Fees

Non-refundable application fees are as follows:

For Singaporean/PR

  • Application fee: S$181.90

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subject to change annually. The fees above have been updated and are accurate as of 11 October 2018. For more information about the programme, please contact our course consultant.

Click here for Terms and Conditions for Rebates and Offers

There are 3 intakes per year:
– January
– May
– September

Please contact our consultants to obtain a copy of the class schedules.

 
Apply Now
Application Form
Programme Consultant
Wira Lu
Telephone: 6496 5446 / 9855 4353 (Click to Whatsapp or SMS)
International students can find a full list of our overseas representatives where we provide contact details of consultants in your country.  
{"consultant_wp_code":"","consultant_wufoo_form_code":"","consultant_wufoo_form_height":""}
  • Click link to download prospectus for MU-Bachelor-Prospectus-10July2019-2-compressed
    • Structure And Content
    • Entry Requirements
    • Delivery And Assessment Methods
    • Graduation And Degree
    • Programme Fees
    • Commencement Date

    ABOUT THE PROGRAMME

    Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

    In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

    Students have the option to enrol in either single or double majors.

    PROFESSIONAL MEMBERSHIP

    Member of the Australian Marketing Institute (AMI)1

    1 Professional membership is available to holders of recognised tertiary (or degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.

    CAREER OPPORTUNITIES

    Brand Manager
    Content Marketer
    Digital Marketer
    Market Research Analyst
    Marketing Account Manager
    Marketing Consultant
    Product Manager
    Sales and Marketing Manager

    DOUBLE MAJORS AVAILABLE

    Marketing and Business Law
    Marketing and International Business
    Marketing and Public Relations
    Marketing and Web Communication

    CORE UNITS

    Marketing

    BUS343 International Marketing*
    BUS302 Integrated Marketing Communications
    BUS299 Consumer Behaviour
    BUS210 Marketing Research and Analysis
    BUS350 Strategic Marketing
    BUS296 Services Marketing

    International Business

    BUS343 International Marketing*
    BUS293 Organisational Theory and Behaviour
    BUS344 International Management
    BUS284 Comparative Corporate Governance and International Operations
    POL298 International Political Economy
    BUS341 Business Negotiations: An International Perspectives

    *Units common to both majors need to be taken only once. Students may be required to complete one general elective.

    Students are required to complete the following common units:

    BBS200 Understanding Business Research: An Introductory Approach
    BBS300 Empirical Research Methods for Business or BBS301 Applying Mixed Methods Research to Business
    BRD209 Creativity and Innovation
    BRD251 Wellbeing

    Polytechnic holders may opt for the single major Bachelor of Business in Marketing programme which consists of 12 units.

    Click for reasons to choose Murdoch University

    Students with Murdoch University-recognised Kaplan Diplomas, relevant Private Diplomas or Polytechnic Diplomas will be given 12-module exemptions and gain entry to Year 2 of the programme. As students can gain entry direct to year 2 of the programme, they can complete the course in 16 months instead of 28 months.

    The Bachelor of Business in Marketing and International Business (Double Major) accepts a wide range of qualifications with advanced standing:

    These include:

    • Polytechnic Diploma
    • Advanced Diploma
    • Kaplan Diploma
    • Private Diploma will be assessed on a case-by-case basis
    • ACCA

    Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University.

    Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English.

    English requirement for International students:

    Delivery Method

    Students will attend a combination of lectures, tutorials and workshops in this programme. Students have the flexibility to plan their study schedule based on their own study load. Programmes are scheduled for 5 days a week, 3 hours a day. Student are expected to be on campus for classes, workshops and self-study. Each unit is supported with 24 contact hours. The Dean from Murdoch University is based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

    Assessment Methods

    Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

    Students who successfully complete and pass the modules stipulated in the course structure will be awarded Bachelor of Business in Marketing and International Business (Double Major) from Murdoch University. The Degree will be the same as that awarded to on-campus graduates in Australia.

    Tuition Fees

    The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

    For Singaporean/PR

    • Programme fee:
      • S$20,479.80 (Single Major*) payable in 4 instalments
      • S$26,022.40 (Double Major) payable in 4 instalments
    • Receive S$400 referral bursary when you recommend your friend to join our degree programme. T&Cs apply.

    *Single major refers to Bachelor of Business in Marketing or Bachelor of Business in International Business.

    For International Students

    • Programme fee:
      • S$29,960.00 (16 units)

    Education Loan

    Choice of flexible repayment schemes available to suit your needs

    • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
    • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
    • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.

    Flexible repayment tenure of up to 8 years

    Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&C apply, subject to bank’s approval.

    Non-tuition Fees

    Non-refundable application fees are as follows:

    For Singaporean/PR

    • Application fee: S$181.90
    • Student development fee: S$214.00

    For International Students

    • Application fee: S$492.20
    • Administration fee: S$856.00 (which includes application for Kaplan student access card, Student’s Pass, Fee Protection Scheme and Medical Insurance)

    All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

    *Note: All fees are subject to change annually. The fees above have been updated and are accurate as of 11 October 2018. For more information about the programme, please contact our course consultant.

    Click here for Terms and Conditions for Rebates and Offers

    There are 3 intakes per year:
    – January
    – May
    – September

    Please contact our consultants to obtain a copy of the class schedules.

     
    Apply Now
    Singaporean StudentsInternational Students
    Programme Consultant
    Wira Lu
    Telephone: 6496 5446 / 9855 4353 (Click to Whatsapp or SMS)
    International students can find a full list of our overseas representatives where we provide contact details of consultants in your country.  
    {"consultant_wp_code":"","consultant_wufoo_form_code":"","consultant_wufoo_form_height":""}
  • Click link to download prospectus for KHEI-J2260-MU-Brochures-BSc-IT_12_6_17_FA_Low_Res
    • Programme Previews
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    23 July 2019, 07:00 PM

    There are over 800,000 Degree graduates in Singapore according to Manpower Statistics 2018. Learn how you can mix and match your preferred double major Degree from a suite of over 250 Degrees combinations.

    07:00 PM
    8 Wilkie Road #02-01 Kaplan City Campus @ Wilkie Edge (Beside Peace Centre, nearest MRT: Dhoby Ghaut)
    Register for Preview
    Testimonials
    Muhammad Sadiq Bin Abdul Kadir
    Muhammad Sadiq Bin Abdul Kadir
    Instructor, Singapore Armed Forces (SAF)
    Bachelor of Business in International Business and Management (Double Major)
    "After I graduated from Republic Polytechnic with a Diploma in Materials Science, I enlisted in the army in 2011. In 2015, I joined the SAFTI Military Institute as an Instructor. My job is to educate officer cadets with military fundamentals and kn..." Read More

    Muhammad Sadiq Bin Abdul Kadir

    Instructor, Singapore Armed Forces (SAF)

    Muhammad Sadiq Bin Abdul Kadir

    Instructor, Singapore Armed Forces (SAF)

    Programme taken: Bachelor of Business in International Business and Management (Double Major)

    After I graduated from Republic Polytechnic with a Diploma in Materials Science, I enlisted in the army in 2011. In 2015, I joined the SAFTI Military Institute as an Instructor. My job is to educate officer cadets with military fundamentals and knowledge on aspects of their jobs.

    It was around the same time that I decided to further my studies. I have chosen International Business and Management as my specialisations so that I can expose myself to new fields of study, gain knowledge and develop skill sets.

    Anees Fathima D/O Mohamed Asana Labai
    Anees Fathima D/O Mohamed Asana Labai
    Executive, Chellsea Pte Ltd
    Bachelor of Business in Human Resource Management and Business Law (Double Major)
    "I used education and my passion for law to redirect my life and attention. Upon the passing of my late father, I was determined to be a strong pillar of support for my family and friends. As such, I embarked on my journey to pursue a Bachelor’s De..." Read More

    Anees Fathima D/O Mohamed Asana Labai

    Executive, Chellsea Pte Ltd

    Anees Fathima D/O Mohamed Asana Labai

    Executive, Chellsea Pte Ltd

    Programme taken: Bachelor of Business in Human Resource Management and Business Law (Double Major)

    I used education and my passion for law to redirect my life and attention. Upon the passing of my late father, I was determined to be a strong pillar of support for my family and friends. As such, I embarked on my journey to pursue a Bachelor’s Degree at Murdoch University to expand my knowledge on other aspects of law such as Workplace, Marketing and Advertising Law, beyond what I learnt during my Diploma studies.

    Tiffany Thivyanjali Gnanaraj
    Tiffany Thivyanjali Gnanaraj
    Bachelor of Business in Human Resource Management and Management (Double Major)
    "A Degree offers more job openings, more flexibility with which jobs I can apply – are the key reasons which I pursue a Degree. As I have my diploma from Nanyang Polytechnic, I enjoyed module exemptions and..." Read More

    Tiffany Thivyanjali Gnanaraj

    Tiffany Thivyanjali Gnanaraj

    Programme taken: Bachelor of Business in Human Resource Management and Management (Double Major)

    To remain competitive in today’s workforce, having a Degree has become increasingly important in the job market.

    A Degree offers more job openings, more flexibility with which jobs I can apply – are the key reasons which I pursue a Degree. As I have my diploma from Nanyang Polytechnic, I enjoyed module exemptions and can complete my degree in 16 months instead of 28 months.

    The great variety of Double Major Degree programmes offered by Murdoch University sparked my interest. It has over 130 double majors and 19 disciplines for me to choose from.

    Kwan May Sian Svetta
    Kwan May Sian Svetta
    Senior Product Specialist, Novartis (S) Pte Ltd
    Bachelor of Business in Management and Marketing (Double Major)
    "Aware of the increasingly competitive job market, I decided to push myself to pursue further studies beyond my Diploma education. The Double Major in Management and Marketing was the perfect combination for me. The lessons learnt have deepened my ..." Read More

    Kwan May Sian Svetta

    Senior Product Specialist, Novartis (S) Pte Ltd

    Kwan May Sian Svetta

    Senior Product Specialist, Novartis (S) Pte Ltd

    Programme taken: Bachelor of Business in Management and Marketing (Double Major)

    Aware of the increasingly competitive job market, I decided to push myself to pursue further studies beyond my Diploma education. The Double Major in Management and Marketing was the perfect combination for me. The lessons learnt have deepened my understanding of consumer perspectives, and are highly applicable in my day-to-day work.

    I would recommend this Degree programme to working professionals in sales and marketing roles. They would definitely appreciate the flexible study schedule offered by Murdoch University.

    Sebastian Raphael San
    Sebastian Raphael San
    Country Launcher, Mobike (SEA)
    Bachelor of Business in Management and International Business (Double Major)
    "Kaplan offered me a fast track to a degree. I could finish it in 16 months instead of 28 months..." Read More

    Sebastian Raphael San

    Country Launcher, Mobike (SEA)

    Sebastian Raphael San

    Country Launcher, Mobike (SEA)

    Programme taken: Bachelor of Business in Management and International Business (Double Major)

    Kaplan offered me a fast track to a degree. I could finish it in 16 months instead of 28 months because I was exempted from some modules, thanks to my diploma from Nanyang Polytechnic.

    The programme offered me insights into the global economic and business climates – just what I needed to develop a global mindset. It equipped me with the necessary skills to evaluate and manage challenges and opportunities in an increasingly complex global economy, especially for new start-ups. There was a good mix of written assignments, projects and examinations. We also worked on case studies in teams, and that helped me pick up skills in teamwork and project management.

    More importantly, I found what I needed to succeed in a start-up economy. My degree has benefitted me tremendously in my career.

    Crystal Poh En
    Crystal Poh En
    Senior Executive, Digital Printing Agency
    Bachelor of Business in International Business and Management (Double Major)
    "I chose Murdoch University because it would allow me to work and study at the same time. Due to its flexibility, I have control over my schedule. It is an advantage for working professionals like us, and its central location is another plus point...." Read More

    Crystal Poh En

    Senior Executive, Digital Printing Agency

    Crystal Poh En

    Senior Executive, Digital Printing Agency

    Programme taken: Bachelor of Business in International Business and Management (Double Major)

    I chose Murdoch University because it would allow me to work and study at the same time. Due to its flexibility, I have control over my schedule. It is an advantage for working professionals like us, and its central location is another plus point.

    Murdoch’s programme provides online videos which guide me along and contain more information on topics taught, so I have a basic understanding even before the lesson starts.

    This makes studying easier. I would recommend Murdoch University to others.

    Nurul Atyqa
    Nurul Atyqa
    Human Resources Assistant, National University of Singapore
    Bachelor of Business in Human Resource Management and Management (Double Major)
    "Desiring the best of both worlds, I decided on Murdoch University’s Human Resource Management (HRM) course as it offered a good balance between working full-time and studying. In my current job, I am glad that I can tap on my in-depth knowledge o..." Read More

    Nurul Atyqa

    Human Resources Assistant, National University of Singapore

    Nurul Atyqa

    Human Resources Assistant, National University of Singapore

    Programme taken: Bachelor of Business in Human Resource Management and Management (Double Major)

    Desiring the best of both worlds, I decided on Murdoch University’s Human Resource Management (HRM) course as it offered a good balance between working full-time and studying.

    In my current job, I am glad that I can tap on my in-depth knowledge of HRM processes ranging from recruitment, selection, compensation, training and organisation development to assist in ensuring that new hires assimilate well into the NUS team. I strongly believe my Degree has helped me hone key people management skills, and will land me promotional opportunities in the near future.

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