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Murdoch University

Bachelor of Commerce in Marketing and Public Relations (Double Major)

Murdoch University

Bachelor of Commerce in Marketing and Public Relations (Double Major)

Commencement Date : May 2015 | Expand All

  • Date: 07 April 2015, Tuesday
  • Time: 07:00 PM
  • Venue: 8 Wilkie Road #02-01 Kaplan City Campus @ Wilkie Edge (Beside Peace Centre, nearest MRT: Dhoby Ghaut)
  • Guest speaker: GPV with Dr Peter Waring, Singapore Dean, Murdoch University

The programme consists of 12 units and may be completed in a minimum of 16 months.  Students have the option to enroll in either single or double majors.

Professional Recognition

  • Advertising Federation of Australia
  • Ranked in the World's Top 2% of Higher Education Institutions (Times Higher Education World University Rankings for 2012/2013)


Core Units


BUS209 Marketing and Advertising Law
BUS336 Integrated Marketing Communications
BUS273 Consumer Behaviour
BUS382 Strategic Marketing
BUS235 Marketing Research and Analysis
BUS268 Services Marketing

Public Relations

MCC259 Media Relations
MCC213 Communication Research
MCC204 Public Relations: Contemporary Approaches
MCC385 Public Relations in Society
MCC307 Campaign Management
MCC345 Issues and Crisis Management

The Bachelor of Commerce in Marketing & Public Relations programme accepts a wide range of qualifications.

These include:

  • Polytechnic Diploma
  • Advanced Diploma
  • Kaplan Diploma
  • Private Diploma will be assessed on a case-by-case basis
  • ACCA

Additional Entry Requirements:

  • Applicants admitted to the Bachelor of Commerce programme may be required to undertake additional units in order to fulfill the required credit points. The final decision rests with Murdoch University.
  • Applicants are required to meet Murdoch University English language requirement

Delivery Method

Students will attend a combination of lectures, tutorials and workshops in this programme. This Bachelor of Commerce programme consists of 12 units and may be completed in a minimum of 16 months, by enrolling in 2-3 units per trimester over 4 academic trimesters. Each unit is supported with 39 contact hours over the duration of a trimester, conducted on Monday to Fridays, 5 times a week. There will be no weekend classes.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Students who successfully complete the programme will be awarded the prestigious Bachelor of Commerce in Marketing & Public Relations. The degree will be the same as that awarded to on-campus students of the university. Graduates will be allowed to use the title BCom (Murdoch) after their names.

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

For Singaporean/PR

  • Programme fee: SGD 23,818.20 (12 units)

For International Students

  • Programme fee: SGD 25,487.40

Non-tuition fees

Non-refundable application fees are as follows:

For Singaporean/PR

  • Application fee: SGD 181.90 (with effect from 1 July)

For International Students

  • Application fee: SGD 492.20 (with effect from 1 July)
  • Administration fee: SGD 642 (which includes application for Kaplan student access card, Student’s Pass, Fee Protection Scheme and Medical Insurance)

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 20 January 2015. For more information about the programme, please contact our sales consultant.