Course Details
This is a one year top-up direct honours degree programme. The course consists of 7 modules and may be completed in a minimum of 12 months.
Core Units
- Digital Marketing Strategy
- Contemporary Advertising
- Relationship Marketing
- Sustainable Marketing
- Social Marketing
- International Marketing
- Marketing Strategy and Planning
The Bachelor of Arts (Honours) International Marketing (Top-up) programme accepts a wide range of qualifications.
Minimum Entry Requirements:
- Polytechnic Diploma
- Kaplan Diploma
- Other Private Diplomas and/or Foreign qualifications will be assessed on a case-by-case basis
- In all cases the final decision on admission to the programme rests with the university
- Applicants admitted to the programme may be required to undertake bridging units in order to fulfil the required prerequisite knowledge.
English requirement:
- IELTS 6.0 or equivalent
- Applicants are required to meet the University’s English language requirement (http://www.bcu.ac.uk/international/your-application/english-language-and-english-tests/accepted-qualifications)
Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this course. This one year top-up direct honours course consists of 7 modules and may be completed in a minimum of 12 months by enrolling in 2-3 modules per trimester over 3 academic trimesters. Each module is supported with 24 contact hours with two intensive teaching blocks and 48 contact hours with four intensive teaching blocks over the duration of a trimester. This is to suit the busy schedules of students enrolled in this course. There will be no weekend classes.
Assessment Methods
Case studies are used to explore concepts applied to real-world scenarios. Experiential learning is encouraged via project-based assignments. Analysis, synthesis and evaluation are developed as themes throughout the programme. A wide variety of assessment approaches are used across the programme. These include articles, business reports, academic papers, presentations, projects and examinations (case-based, open-book and closed-book). Assessment methods may vary according to individual module requirements.
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) International Marketing from Birmingham City University.
The degree awarded will be the same as that to the on-campus graduates.
Tuition Fees
The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
- Programme fee: SGD 13,803.00 payable in 3 instalments
- Receive $300 referral bursary when you recommend your friend to join our degree course. T&Cs apply.
Education Loan
Education loans are available, subject to meeting the bank's loan requirements. Please click here for more information.
Amex 0% interest on instalment payment effective 1st June 2017 (for instalments ranging 6 - 24 months)
Non-tuition fees
Non-refundable application fees are as follows:
- Application fee: SGD 181.90
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 26 Oct 2016. For more information about the programme, please contact our course consultant.
Click here for Terms and Conditions for Rebates and Offers
There are 3 intakes per year. Please contact our consultants to obtain a copy of the class schedules