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Bachelor of Arts (Honours) International Marketing

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  • Overview

  • About the Programme

    This Degree programme gives you the chance to broaden your knowledge of marketing within the global business environment. You will learn to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you will find in the working world. You will be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. You will cover a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and strategic marketing management and planning. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars in this programme. You will be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You will get to mix and collaborate with other students and exchange different ideas and experiences. The programme combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. You will start to understand how organisations operate, and what their current challenges and opportunities are. You will also look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

     

    Graduation & Degree Awarded

    Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Arts (Honours) International Marketing from Birmingham City University, United Kingdom.

    The Degree will be the same as that awarded to the on-campus graduates in the United Kingdom.

    Key facts
    Duration
    12 months
    Intakes
    January, May & September
    Career Opportunities
    Commercial and Marketing Sales Executive
    Digital Marketing Manager/Executive
    International Business Manager
    Management Executive
    Market Research Analyst
    Retail Manager
    Sales Manager/Executive
    Assessment
    A combination of assignments and examinations

Ranking & Accreditation

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Member of the Association to Advance Collegiate Schools of Business (AACSB)
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Member of the Chartered Association of Business Schools (CABS)
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Member of the European Foundation for Management Development (EFMD)
  • Intakes

    There are 3 intakes per year.

    Commencement
    • January
    • May
    • September

      Please contact our programme consultant to obtain a copy of the class schedules.

    Minimum Class Size
    • 20 students

      Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Curriculum

Modules

Core Modules
  • Contemporary Advertising
  • Cross Cultural Consumer Behaviour
  • E-Business
  • Emerging Themes
  • International Marketing Planning
  • Strategic Marketing Management and Planning
  • Admission Criteria
    Academic Requirements

    This Degree programme accepts the following qualifications, which includes:

    • Kaplan Diploma in a Business-related discipline and a minimum of 2 years of junior managerial work experience*
    • Kaplan Advanced Diploma in a Business-related discipline
    • Local Polytechnic Diploma or other Diploma** in a Business-related discipline and a minimum of 2 years of junior managerial work experience*
    • Other equivalent Advanced Diploma or Diploma^ in a Business-related discipline
    • Other private or foreign qualifications in a Business-related discipline with a minimum of 3 years of junior managerial work experience* will be considered on a case-by-case basis

    *For work experience to be considered, applicants must have been in roles where they are able to demonstrate management experience through either the management of people, projects, business improvement, budgets, or other areas where they can demonstrate managerial responsibility
    **Equivalent to RQF Level 4
    ^ Equivalent to RQF Level 5

    English Language Requirements
    • GCE O-Level English language subject (Grade C6 and above); OR
    • IELTS 6.0 or equivalent
    • For more information, please click here.

    In all cases, the final decision on admission to the programme rests with the University.

  • Fees

    • Local Applicants
      Apply Now

      Part-time (Local Applicants) – Click here to apply online. 

      Tuition Fee

      The total tuition fee covers university registration, lectures / tutorials / workshops and assessments such as assignments / tests / examinations / projects (where applicable), programme materials in digital format, Degree (if earned) and transcript. 

      S$13,270.75 payable in 3 instalments 
      (Nett programme fee listed above = Tuition fee of S$15,450.75 minus Education Grant of S$2,180^)

      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*

      ^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.

      *Click here for Terms and Conditions for Rebates and Offers.

      Non-Refundable Application Fee

      S$239.80
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)

      Student Development Fee

      S$283.40* 
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      *Payment for this fee will be included in the first instalment.

      The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

      Education Grant

      This Education Grant aims to provide financial assistance to Birmingham City University students pursuing selected Degree programmes. For more information, please click here or contact our programme consultant.

  • Duration
    Duration
    • 12 months
    Maximum allowed candidature period
    • 60 months

      If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

Life Beyond Classrooms

Experience Kaplan’s supportive learning environment inside and out.

A Supportive Environment

We believe effective education is a collaborative effort and is not confined to the classroom. Our conducive environment is specifically aimed at stimulating curious minds, and encouraging exploration.

This supportive environment for students to excel was exactly what one of our students Jordan Sukaimi experienced. Check out the video here!

Learn more about the Kaplan way:
Culture of Support 
Future Ready 
Student Engagement 
Career Readiness

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Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.

Michelle Siew