Crafting Online Advertising Business Strategies
Kaplan’s 4th Industrial Revolution (4IR) Courses encapsulate a wide range of soft and technical skills. The courses are catered to supplement students’ academic training and prepare them for the future of work. The 4IR courses are carefully selected to equip students with interpersonal, digital and practical skills that are industry relevant.
Course Objectives
- Understanding Organisation's marketing strategy and target customers
- Efficient usage of various marketing channel
- Building an effective marketing plan
- Applying marketing communication tactics
- Implementing effective marketing campaign
- Assessing Effectiveness of Marketing Campaign
Course Structure
- Propose suitable platforms and marketing activities to address intended objectives and target customer
- Assess advantages and disadvantages of different marketing channel options
- Develop a marketing plan for specific channels
- Curate relevant content to reinforce the organisation's competitive advantage, key messages and brand
- Manage timely release and maintenance of marketing content and activities on specific channels
- Implement marketing activities and campaigns in alignment with an overall marketing plan
- Evaluate the effectiveness of marketing campaigns through a specific channel
Rewards
- E-Certificate of Completion by Kaplan (will be received within 1-2 working weeks upon course completion)
