Bachelor of Business in Marketing Bachelor of Business in Marketing and Business Law Bachelor of Business in Marketing and Global Media and Communication Bachelor of Business in Marketing and International Business Bachelor of Business in Marketing and Strategic Communication Bachelor of Business in Marketing and Tourism and Events Bachelor of Business in Marketing and Web Communication

Marketing

Murdoch University

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Marketing

Education Grant

Receive an Education Grant¹ of up to S$4,360 when you enrol in selected programmes.

Overview

Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this programme, you will learn about different kinds of marketing , including content, digital, influencer, social media, traditional, and more. See marketing theory brought to life through case studies and work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers, and the experience you need to launch an exciting career.

You have the option to enrol in either Single or Double Majors.

MU Specialisation KV Superscript 2_To use

Why Choose Murdoch University

Same Degree as that awarded to on-campus graduates in Australia

Possible completion in 16 months³

Plan your own schedule & study at own pace

Full Degree transcript upon completion

Class recording available

Murdoch Business School is an AACSB member

AACSB Membership

Rankings, Accreditations & Memberships

Professional Accreditation

Accredited by The Chartered Institute of Marketing (CIM)

Single & Double Majors Available

Programmes

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Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.

Wira Lu

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¹Terms and conditions apply.

²Based on full-time and part-time study modes across programmes offered at Kaplan in Singapore.

³Instead of 28 – 36 months, subject to university’s approval. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.