Marketing
Education Grant
Receive an Education Grant1 of up to S$4,360 when you enrol in selected programmes.
Overview
Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing , including content, digital, influencer, social media, traditional, and more. See marketing theory brought to life through case studies and work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers, and the experience you need to launch an exciting career.
You have the option to enrol in either Single or Double Majors.

Why Choose Murdoch University
Rankings, Accreditations & Memberships
Single & Double Majors Available
Programmes
- Bachelor of Business in Marketing
- Bachelor of Business in Marketing and Business Law
- Bachelor of Business in Marketing and Global Media and Communication
- Bachelor of Business in Marketing and International Business
- Bachelor of Business in Marketing and Strategic Communication
- Bachelor of Business in Marketing and Tourism and Events
- Bachelor of Business in Marketing and Web Communication

Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.
Wira Lu
1Terms and conditions apply.
2Based on full-time and part-time study modes across programmes offered at Kaplan in Singapore.
3Instead of 28 – 36 months, subject to university’s approval. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.