C&M-HB_1280x720

(Double Major)

Bachelor of Communication in Strategic Communication and Tourism and Events

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  • Overview

  • Overview

  • About the Programme

    Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.

    To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.

    In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.

    Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.

    Students have the option to enrol for either Single or Double Majors.

     

    Graduation & Degree Awarded

    Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Communication in Strategic Communication and Tourism and Events from Murdoch University, Australia.

    The Degree will be the same as that awarded to the on-campus graduates in Australia.

    Key facts
    Duration
    Possible completion in 16 months (instead of 28 months)
    Intakes
    January, May & September
    Career Opportunities
    Community Relations Manager
    Media Liaison Officer
    Public Relations Manager
    Social Media Manager
    Assessment
    A combination of assignments and examinations
  • About the Programme

    Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.

    To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.

    In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.

    Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.

    Students have the option to enrol for either Single or Double Majors.

     

    Graduation & Degree Awarded

    Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Communication in Strategic Communication and Tourism and Events from Murdoch University, Australia.

    The Degree will be the same as that awarded to the on-campus graduates in Australia.

    Key facts
    Duration
    Possible completion in 16 months (instead of 28 months)
    Intakes
    January, May & September
    Career Opportunities
    Community Relations Manager
    Media Liaison Officer
    Public Relations Manager
    Social Media Manager
    Assessment
    A combination of assignments and examinations

Ranking & Accreditation

Professional Memberships
  • Corporate Membership with PRCA Asia Pacific (PRCA APAC)
  • Student Membership with Institute of Public Relations Singapore (IPRS)
  • Intakes

    There are 3 intakes per year.

    Commencement
    • January
    • May
    • September

      Please contact our programme consultant to obtain a copy of the class schedule.

    Minimum Class Size
    • 20 students

      Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

  • Intakes

    There are 3 intakes per year.

    Commencement
    • January
    • May
    • September

      Please contact our programme consultant to obtain a copy of the class schedule.

    Minimum Class Size
    • 20 students

      Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Curriculum

Modules

Core Modules

Strategic Communication

  • Campaign Management
  • Communication Research
  • Communication Strategy and Planning
  • Content Creation
  • Introduction To Digital Media Skills
  • Issues and Crisis Management
  • Public Relations in Society
  • Specialist Communication
  • Web Analytics

Tourism and Events

  • Destination Management OR Sustainable Tourism Development (Asian Study Tour)^
  • Events, Policy and Evaluation
  • Festivals and Events
  • Public Policy Analysis
  • Sustainable Tourism
  • Tourism and Events Project
  • Travel and Tourism in Society
  • Sustainable Tourism Development (Asian Study Tour)^

^This module includes a mandatory study tour to an overseas destination determined by Murdoch University for a duration of approximately 2 weeks. The programme fee does not include study tour expenses which will be at the student’s own expense. Students are required to make payment directly to Murdoch University for the cost of accommodation, workshops, scheduled activities, transportation and some meals which will be arranged by the University.  Students are required to make their own flight and travel insurance arrangements and purchase these at their own expense. As there are limited places, Murdoch University reserves the right to shortlist applicants for this module. For application requirements, please refer to your Programme Consultant or the Programme Management team.

Common Modules

Students are required to complete the following common modules:

  • Career Learning: Managing Your Career*
  • Consulting and Freelancing

Applicants may be required to complete general elective modules to fulfil the required credit points.

*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.

Year 1 Module Outline available here — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

  • Admission Criteria
    Academic Requirements

    Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.

    This Degree programme accepts a wide range of qualifications, which includes:

    Year 2 Entry

    • Kaplan Diploma; OR
    • Polytechnic Diploma; OR
    • Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions

    Year 1 Entry

    Click here for more information.

    Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

    English Language Requirements
    • An approved Diploma qualification or higher, where the language of instruction was English, OR
    • GCE O-Level English Language or Literature in English with Grade C or better; OR
    • IELTS 6.0 (with no band below 6.0)*; OR
    • Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
    • Any other equivalent English language qualification.
      Click here for more information.

    In all cases, the final decision on admission to the programme rests with the university.

    *Applicable for international student.

  • Admission Criteria
    Academic Requirements

    Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.

    This Degree programme accepts a wide range of qualifications, which includes:

    Year 2 Entry

    • Kaplan Diploma; OR
    • Polytechnic Diploma; OR
    • Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions

    Year 1 Entry

    Click here for more information.

    Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

    English Language Requirements
    • An approved Diploma qualification or higher, where the language of instruction was English, OR
    • GCE O-Level English Language or Literature in English with Grade C or better; OR
    • IELTS 6.0 (with no band below 6.0)*; OR
    • Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
    • Any other equivalent English language qualification.
      Click here for more information.

    In all cases, the final decision on admission to the programme rests with the university.

    *Applicable for international student.

  • Fees

    • Local Applicants
      Apply Now

      Part-time (Local Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures / tutorials / workshops and assessments such as assignments / tests / examinations / projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.   

      S$30,759.80 payable in 5 instalments 
      (17 units with exemptions) 

      S$31,038.84 payable in 5 instalments 
      (18 units) 

      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*

      *Click here for Terms and Conditions for Rebates and Offers.
       

      Non-Refundable Application Fee

      S$239.80
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)

      Student Development Fee

      S$283.40*
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      *Payment for this fee will be included in the first instalment.

      The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

  • Fees

    • Local Applicants
      Apply Now

      Full-time (Local Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures / tutorials / workshops and assessments such as assignments / tests / examinations / projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.   

      S$31,408.35 payable in 5 instalments 
      (17 units with exemptions)

      S$31,627.44 payable in 5 instalments 
      (18 units) 

      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*

      *Click here for Terms and Conditions for Rebates and Offers.

      Non-Refundable Application Fee

      S$239.80
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)

      Student Development Fee

      S$283.40*
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      *Payment for this fee will be included in the first instalment.

      The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

    • International Applicants
      Apply Now

      Full-time (International Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures / tutorials / workshops and assessments such as assignments / tests / examinations / projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.

      S$38,455.20 payable in 2 instalments
      (18 units)

      Fee inclusive of 9% GST (applicable on or after 1 January 2024)

      Non-Refundable Application Fee

      S$523.20
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)

      Administration Fee

      S$1,199*
      Fee inclusive of 9% GST (applicable on or after 1 January 2024)


      *Includes application for Kaplan Student Access Card, Student’s Pass, Fee Protection Scheme and Medical Insurance.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

  • Duration
    Duration
    • Possible completion in 16 months (instead of 28 months)
    Maximum allowed candidature period
    • 12 credit points: 24 months
    • 24 credit points: 48 months
    • 36 credit points: 60 months
    • 48 credit points: 72 months
    • 72 credit points: 120 months
    • 96 credit points: 144 months
    • 120 credit points: 144 months

      If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

  • Duration
    Duration
    • Possible completion in 16 months (instead of 28 months)
    Maximum allowed candidature period
    • 12 credit points: 24 months
    • 24 credit points: 48 months
    • 36 credit points: 60 months
    • 48 credit points: 72 months
    • 72 credit points: 120 months
    • 96 credit points: 144 months
    • 120 credit points: 144 months

      If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

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Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.

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