Master of Science Digital Marketing and Strategy
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Overview
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About the Programme
An Inaugural Intake Grant of S$3,270 is available to local applicants for the October 2024 intake of this programme. Please contact our Programme Consultant for more information.
The Master of Science Digital Marketing and Strategy programme is meticulously crafted to endow you with the creative and strategic competencies essential for excelling in the realm of digital marketing. In an era where the circular economy and digital transformation reign supreme, this programme is pivotal in preparing you for the plethora of significant career opportunities that have emerged globally, encompassing a spectrum from small businesses to large-scale enterprises. In the 21st century, the domain of digital marketing has ascended to become a cornerstone for businesses, eGovernment initiatives, non-profit organisations and public sector entities. The advent of disruptive technologies and the digital revolution have unveiled novel avenues for engaging with diverse audiences through more interactive mediums. The burgeoning growth of digital communications, e-commerce and innovative business models necessitates an entirely new repertoire of skills. The domains of big data and digital analytics are opening new frontiers in artificial intelligence and machine learning, laying the groundwork for intelligent marketing strategies that are both dynamic and effective.
The programme is grounded in the essential skill sets of analysis, creativity and strategy. It is tailored to meet the evolving demands of the global marketplace and the expectations of employers across various sectors. The demand for graduates specialised in digital marketing is considerable and spans across the globe. As emerging economies witness rapid business growth, there is an escalating need for professionals equipped with digital marketing expertise to harness new opportunities in both domestic and international markets.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Master of Science Digital Marketing and Strategy from Aston University, United Kingdom.
The Degree will be the same as that awarded to the on-campus graduates in the United Kingdom.
Key factsDuration12 monthsIntakesJanuary, April, July & OctoberCareer OpportunitiesAccount ManagerChief Operating ManagerClient Insights ConsultantConsumer Insights AnalystCustomer Service ManagerRisk Management OfficerAssessmentA combination of assignments and examinations
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Intakes
There are 4 intakes per year.
Commencement-
January
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April
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July
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October
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size-
17 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
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Modules
The Master of Science Digital Marketing and Strategy programme consists of 10 modules. This programme may be completed in 12 months on a part-time basis. The following modules are covered in the programme:
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CSR, Sustainable Development and Public Policy
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Digital Advertising
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Digital Analytics and Artificial Intelligence
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Effective Management Consultancy
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Human Resources and Change Management
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Integrated Communications and Digital Strategy
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Project Implementation and Reflection
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Project Proposal
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Social Selling and E-Commerce Management
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Strategic Management and Finance
Click here for module descriptions.
Click here for reasons to choose Aston University.
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Admission CriteriaAcademic Requirements
The Master's Degree programme accepts one of the following qualification:
- Degree in any discipline; OR
- Other qualifications will be assessed on case-by-case basis and the final decision rests with the University.
English Language Requirements- GCE O-Level English Grade C6 or better; OR
- IELTS score of 6.5 overall with min 5.5 in 1 band and min 6.0 in all other bands; OR
- An equivalent English language qualification recognised by Aston University. Click here for more information.
Working Experience- Matured students: At least 30 years old with at least 8 years’ relevant working experience; OR
- If applicant does not hold an academic qualification in Marketing related modules (eg. Advertising, Public Relations, E-Marketing and/or Consumer Behaviour), relevant professional marketing experience may be considered (ie. at least 2 years professional marketing experience or a full 1-year internship in a marketing-related role).
In all cases, the final decision on admission to the programme rests with the University.
Additional NotesAll applicants must submit the following:
- Completed application form
- One professional reference – for graduates within the last 3 years, one can submit EITHER an Academic Reference OR Employer Reference
- An official academic transcript and certificate of university studies
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Fees
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Local ApplicantsApply Now
Part-time (Local Applicants) – Click here to apply online.
Tuition FeeThe total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$20,710 payable in 4 instalments
(Nett programme fees listed above = Tuition fee of S$23,980 minus Inaugural Intake Grant of S$3,270*)
Fee inclusive of 9% GST*The Inaugural Intake Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.
Non-Refundable Application FeeS$239.80
Fee inclusive of 9% GST (applicable on or after 1 January 2024)Student Development FeeS$283.40*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
Mode of PaymentClick here to learn about available payment modes.
GSTAll fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Education LoanChoice of flexible repayment schemes available to suit your needs:
- Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
- Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
- Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.
Inaugural Intake GrantThe Inaugural Intake Grant is designed to offer financial support to the first cohort of students enrolling in selected programmes at Aston University. For additional details on this opportunity and to understand how you can benefit, click here or contact our programme consultant.
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DurationDuration
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12 months
Maximum allowed candidature period-
36 months (3 years)
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
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Life Beyond Classrooms
Experience Kaplan’s supportive learning environment inside and out.
A Supportive Environment
At Kaplan, our conducive environment helps stimulate minds, encourage exploration and achieve excellence. Find out how this helped our student Jordan Sukaimi become a World Dance Champion! Check out the video here.
Learn more about the Kaplan way:
Culture of Support
Future Ready
Student Engagement
Career Readiness
Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.
Kenneth Wong