BMM-HB_1280x720 2

(Double Major)

Bachelor of Business in Management and Marketing

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  • Overview

  • Overview

  • About the Programme

    An education grant of S$2,180 is available to local applicants for the 2024 intakes of this programme. Please contact our Programme Consultant for more information.

    Management used to be about organising, directing and controlling – but times have changed. Management refers to the process of employing resources to achieve organisational goals and customer needs. Today’s managers are facing new challenges, often with teams working across a range of locations, and must adapt to a constantly shifting set of macro conditions.

    You will learn how to identify opportunities, assess challenges and find the best solutions to real-world management issues. You will work with organisations on projects to develop the skills and knowledge you need to become a successful manager.

    You can use your Management Degree to explore exciting career paths, such as making a real difference to not-for-profit and charity organisations across the world.
    The study of management explores a wide range of relevant issues, theories and perspectives to prepare you for challenges at managerial level.

    Students have the option to enrol in either Single or Double Majors.

     

    Graduation & Degree Awarded

    Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business in Management and Marketing from Murdoch University, Australia.

    The Degree will be the same as that awarded to the on-campus graduates in Australia.

    Key facts
    Duration
    Possible completion in 16 months (instead of 28 months)
    Intakes
    January, May & September
    Career Opportunities
    Business Executive
    Business Proprietor
    Consultant
    Management Analyst
    Office Supervisor
    Operations Manager
    Team Leader
    Assessment
    A combination of assignments and examinations
  • About the Programme

    Management used to be about organising, directing and controlling – but times have changed. Management refers to the process of employing resources to achieve organisational goals and customer needs. Today’s managers are facing new challenges, often with teams working across a range of locations, and must adapt to a constantly shifting set of macro conditions.

    You will learn how to identify opportunities, assess challenges and find the best solutions to real-world management issues. You will work with organisations on projects to develop the skills and knowledge you need to become a successful manager.

    You can use your Management Degree to explore exciting career paths, such as making a real difference to not-for-profit and charity organisations across the world.
    The study of management explores a wide range of relevant issues, theories and perspectives to prepare you for challenges at managerial level.

    Students have the option to enrol in either Single or Double Majors.

     

    Graduation & Degree Awarded

    Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business in Management and Marketing from Murdoch University, Australia.

    The Degree will be the same as that awarded to the on-campus graduates in Australia.

    Key facts
    Duration
    Possible completion in 16 months (instead of 28 months)
    Intakes
    January, May & September
    Career Opportunities
    Business Executive
    Business Proprietor
    Consultant
    Management Analyst
    Office Supervisor
    Operations Manager
    Team Leader
    Assessment
    A combination of assignments and examinations

Ranking & Accreditation

Professional Memberships
  • Corporate Membership with PRCA Asia Pacific (PRCA APAC)
  • Member of the Australian Marketing Institute (AMI)1
  • Intakes

    There are 3 intakes per year.

    Commencement
    • January
    • May
    • September

      Please contact our programme consultant to obtain a copy of the class schedule.

    Minimum Class Size
    • 20 students

      Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

  • Intakes

    There are 3 intakes per year.

    Commencement
    • January
    • May
    • September

      Please contact our programme consultant to obtain a copy of the class schedule.

    Minimum Class Size
    • 20 students

      Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Curriculum

Modules

Core Modules

Management

  • International Business
  • Organisational Theory and Behaviour
  • Change Management
  • Scaling Agile Projects
  • Global Strategic Management
  • Cultures of Innovation
  • Business Analytics*

Marketing

  • Marketing Research and Analysis
  • Services, Relationship and Retail Marketing
  • Consumer Behaviour
  • Cross Cultural Marketing
  • Strategic Marketing
  • Digital and Social Media Marketing
  • Business Analytics*

Click here for unit descriptions.

*Modules common to both majors need only be taken once.

Common Modules

Students are required to complete the following common modules:

  • Career Learning: Managing Your Career^
  • Building Employability Skills OR Consulting and Freelancing

Applicants may be required to complete general elective modules to fulfil the required credit points.

^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.

Year 1 Module Outline available here — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

  • Admission Criteria
    Academic Requirements

    Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.

    This Degree programme accepts the following qualifications, which includes:

    Year 2 Entry

    • Kaplan Diploma; OR
    • Polytechnic Diploma; OR
    • Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

    Year 1 Entry

    Click here for more information.

    Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

    English Language Requirements
    • An approved Diploma qualification or higher, where the language of instruction was English, OR
    • GCE O-Level English Language or Literature in English with Grade C or better; OR
    • IELTS 6.0 (with no band below 6.0)*; OR
    • Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
    • Any other equivalent English language qualification.
      Click here for more information.

    In all cases, the final decision on admission to the programme rests with the university.

    *Applicable for international student.

  • Admission Criteria
    Academic Requirements

    Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.

    This Degree programme accepts the following qualifications, which includes:

    Year 2 Entry

    • Kaplan Diploma; OR
    • Polytechnic Diploma; OR
    • Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

    Year 1 Entry

    Click here for more information.

    Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

    English Language Requirements
    • An approved Diploma qualification or higher, where the language of instruction was English, OR
    • GCE O-Level English Language or Literature in English with Grade C or better; OR
    • IELTS 6.0 (with no band below 6.0)*; OR
    • Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
    • Any other equivalent English language qualification.
      Click here for more information.

    In all cases, the final decision on admission to the programme rests with the university.

    *Applicable for international student.

  • Fees

    • Local Applicants
      Apply Now

      Part-time (Local Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.

      S$26,356.20 payable in 4 instalments 
      (14 units with exemptions) 
      (Nett programme fee listed above = Tuition fee of S$28,536.20 minus Education Grant of S$2,180^)

      S$26,770.40 payable in 5 instalments 
      (16 units) 
      (Nett programme fee listed above = Tuition fee of S$28,950.40 minus Education Grant of S$2,180^)

      Fee inclusive of 9% GST


      Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*

      ^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.

      *Click here for Terms and Conditions for Rebates and Offers.


      NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above.

      For application guidelines, please click here.

      For FAQs, please click here.

      Non-Refundable Application Fee

      S$239.80
      Fee inclusive of 9% GST

      Student Development Fee

      S$283.40* 
      Fee inclusive of 9% GST


      *Payment for this fee will be included in the first instalment.

      The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

      Education Grant

      This Education Grant aims to provide financial assistance to Murdoch University students pursuing selected Degree programmes. For more information, please click here or contact our programme consultant.

  • Fees

    • Local Applicants
      Apply Now

      Full-time (Local Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.

      S$29,222.90 payable in 4 instalments  
      (14 units with exemptions) 

      S$29,560.80 payable in 4 instalments  
      (16 units)  

      Fee inclusive of 9% GST


      Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*

      *Click here for Terms and Conditions for Rebates and Offers.


      NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above.

      For application guidelines, please click here.

      For FAQs, please click here.

      Non-Refundable Application Fee

      S$239.80
      Fee inclusive of 9% GST

      Student Development Fee

      S$283.40* 
      Fee inclusive of 9% GST


      *Payment for this fee will be included in the first instalment.

      The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

    • International Applicants
      Apply Now

      Full-time (International Applicants) – Click here to apply online.

      Tuition Fee

      The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.

      S$34,182.40 payable in 2 instalments
      (16 units)

      Fee inclusive of 9% GST

      Non-Refundable Application Fee

      S$523.20
      Fee inclusive of 9% GST

      Administration Fee

      S$1,199*
      Fee inclusive of 9% GST


      *Includes application for Kaplan Student Access Card, Student’s Pass, Fee Protection Scheme and Medical Insurance.

      Mode of Payment

      Click here to learn about available payment modes.

      GST

      All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.

      Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.


      Please refer to the following scenarios for how GST will be applied:

      Scenario 1

      • Invoice generated in 2023
      • Services rendered in 2023

      8% GST will apply.

       

      Scenario 2

      • Invoice generated in 2023
      • Services rendered on or after 1 Jan 2024
      • Payment collected on or after 1 Jan 2024 

      9% GST will apply.

       

      Scenario 3

      • Invoice generated on or after 1 Jan 2024

      9% GST will apply.

      Education Loan

      Choice of flexible repayment schemes available to suit your needs.

      • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
      • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
      • Flexible repayment tenure of up to 8 years.

      Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

  • Duration
    Duration
    • Possible completion in 16 months (instead of 28 months)
    Maximum allowed candidature period
    • 12 credit points: 24 months
    • 24 credit points: 48 months
    • 36 credit points: 60 months
    • 48 credit points: 72 months
    • 72 credit points: 120 months
    • 96 credit points: 144 months
    • 120 credit points: 144 months

      If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

  • Duration
    Duration
    • Possible completion in 16 months (instead of 28 months)
    Maximum allowed candidature period
    • 12 credit points: 24 months
    • 24 credit points: 48 months
    • 36 credit points: 60 months
    • 48 credit points: 72 months
    • 72 credit points: 120 months
    • 96 credit points: 144 months
    • 120 credit points: 144 months

      If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

SUCCESS STORIES
MU_Elyn Toh

As I work full-time while studying part-time, I appreciate that the curriculum is planned such that the classes are held on alternate weeks. This gives me the flexibility to balance my school, work, family, and social commitments. Since the lecturers have work experience in various industries, they can relate to real situations at the workplace and offer live examples of how we can apply the theories, making them easier for us to understand the logic behind them.

Elyn Toh Cai Yun 
Assistant Manager, Grab 

Bachelor of Business in Management and Marketing (Double Major)
Murdoch University Student (2021) 

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Please do not hesitate to get in touch with our dedicated consultant for this programme for more information.

Lee Ting Ting

1Professional membership is available to holders of recognised tertiary (or Degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.